Service Design - Online Study Programme at Noroff

Professional Degree

Service Design

Online Study Programme

This programme provides a hands-on education that teaches you to create seamless customer journeys and interactions for any product. Through hands-on work on relevant cases and projects, you will develop your skills and knowledge of industry best practices.

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Online Studies

6 January 2026 More startups

10 March 2026

11 August 2026

13 October 2026

1 year full time | 2 years part time

Full time: NOK 45.000,- per semester
Part time: NOK 22.500,- per semester

State Educational Loan Fund (Lånekassen)

Oslo

10 August 2026

1 year full time

NOK 62.000,- per semester
NOK 1.900,- registration fee

Accept within 31 Jan 2026:
NOK 0,- registration fee

State Educational Loan Fund (Lånekassen)

AI in the study programme

How is AI used in the Service Design programme?

Students are encouraged to use AI as a supportive tool to enhance their learning, not as a replacement for their knowledge. While we currently do not offer specific lectures or courses on AI in service design, plans are underway to integrate this into the curriculum. This will ensure that students learn how to responsibly and effectively use AI tools, preparing them for its increasing role in the industry.

How is AI used in the workplace as a service designer?

AI is transforming how service designers operate. AI can automate routine tasks such as gathering and analyzing user feedback, identifying behavioral patterns, and even suggesting design improvements. This enables professionals to focus on more strategic tasks, such as co-creating with stakeholders and innovating new service models.

However, a strong foundation in service design principles remains crucial, as AI-generated solutions often require critical evaluation, refinement, and adaptation to ensure they meet real-world needs and deliver value to users. Combining AI tools with your expertise is essential for delivering effective and sustainable service solutions.

Why study Service Design?

Demand for service designers is increasing as businesses focus on improving services with a customer-centric perspective. This requires understanding interaction with end users, which is the core of service design.

The programme equips you with skills to tailor customer experiences through user research, customer journey mapping, service blueprints, ideation, and prototyping. You will learn creative problem-solving and how to integrate digital technologies into service design, with an emphasis on digital transformation and customer experience.

The goal is to provide a solid understanding of customer needs, service strategy, and design thinking, enabling you to create valuable service designs across various industries.

Career Opportunities

On completion of the programme, you can work as:

  • Service Designer
  • UX/UI Designer (with a Service Design focus)
  • Customer Experience Analyst
  • Design or User Researcher
  • Innovation Coordinator
  • Project Coordinator in Service Design
  • Business Analyst
  • Service Strategy Consultant
  • Process Improvement Specialist
Noroff launches new study programme in Service Design

– It is vital to have experts who can help improve and optimise service delivery

Programme information

Learning outcomes

The first semester of the programme provides a practical understanding of principles, methods and introduces tools for creating innovative service designs. You will receive extensive training in identifying user problems that require new solutions, and learn how to gather insights to generate new ideas. Based on ideation, you will develop your skills in creating concepts and prototypes for testing. Visualisation and drawing methods are central to designing services and creating customer journey blueprints.

The second semester builds on this foundation and focuses on applying your skills in more advanced projects. You will learn to plan and facilitate workshops, a key tool for bringing new service designs to life. Writing service proposals and carrying out service planning for future projects is also a key component of this semester.

Each semester involves working on a substantial project with interim submissions. Both semesters conclude with a final submission and assessment of the project you have worked on.

Read more about the study program in our course catalog.

Course structure

Subjects in Service Design:

  • Introduction to Service Design
  • Research and Insight
  • Ideation and Concept Development
  • Semester Project
  • Workshop Facilitation
  • Service Proposition
  • Service Design Planning
  • Exam Project

Extended programme information

School: Noroff Higher Vocational College (Noroff Fagskole)
Application deadline: Continuous admission. Applications are processed in the order they are submitted.
Language of instruction: English
Accreditations: Approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). Accredited by NOKUT.
Degree: Professional Degree
Credits: 60 Credits

Hardware and software

We recommend the following:

Standard laptop (PC eller mac)

More information to come.

Admission requirements

Noroff has ongoing admissions, and applications are processed in the order they are received. The earlier you apply, the earlier you can secure a study place.

To qualify for the program, you must have general study competence or vocational education with a professional certificate. It is also possible to apply based on recognized prior learning.

For international students, depending upon which country you have received your education from, the requirements will differ. Please use this website where you can find the specific requirements for your country at the bottom of the page.

You can read more about admission requirements here.

Financing

All our study programs are approved for loans and grants from the Norwegian State Educational Loan Fund (Lånekassen). You can apply to the Loan Fund for basic support (loan and grant; NOK 166.859) and tuition fees (NOK 79,432).

As an adult student, you can receive loans and grants from the State Educational Loan Fund. This also applies if you work while studying.

As a main rule, you must be a Norwegian citizen to receive support from the Norwegian State Educational Fund. However, foreign citizens may also be entitled to financial support. Check here to see if you are eligible.

You can read more about payment, loans, and grants here. 

Our academic staff

Marna Haskins
Good service design is not about adding more features; it’s about removing friction and designing for human needs. Marna Haskins
Alberto Soriano
Get hands-on learnings and practice in crafting innovative services that are useful, delightful and viable for people and organizations.Alberto Soriano

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Livestream recording June 2025 - Design Studies at Noroff
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