How is AI used in the Graphic Design programme?
You will explore AI through special events, such as a planned AI Day, where both you and your instructors collaborate to learn about tools like image and text generators, with a focus on Adobe Firefly AI and how to use it as an assistant in the design process. You will be encouraged to experiment and see how AI can support idea development and streamline design processes. Along with these activities, you will also receive guidance on the ethical and transparent use of AI.
We emphasize that AI should be used as a tool to support creativity, not replace it, and that all AI usage in your work must be clearly marked.
How is AI being used in the workplace within Graphic Design?
In the industry, AI is transforming graphic design by enhancing productivity and creativity. Image- and text-generating tools help designers automate repetitive tasks, and explore creative possibilities faster, freeing up time for conceptualisation and refinement.
We feel that a strong emphasis on human originality and skill should remain, with AI-generated content serving as a starting point rather than the final product. While AI can assist with many tasks, human-centred design, innovation, and real-world problem-solving skills remain irreplaceable and central to the designer’s role.
