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Graeme is a Vocational Teacher in Digital Marketing and the course leader of the Content Marketing and Creativity & Storytelling courses for the online Digital Marketing programme. He has an extensive background in creative media production, having previously worked as a senior copywriter at the US online education company 2U/edX, and as Head of Pre-Production at an award-winning animation studio in South Africa. Prominent clients included UNICEF, Booking.com, the Red Cross, and university partners such as Harvard, Yale, Oxford, Cambridge, and the LSE.

Graeme holds a Master’s in Writing for the Media from Bournemouth University and a Bachelor of Journalism and Media Studies from Rhodes University, specialising in TV production. He is particularly interested in content strategy, creativity in digital storytelling, and vocational pedagogy. Outside of teaching, he enjoys travel, reading, and writing.